Thursday, 12 June 2008


1. Blend your ads. Adsense color and font size

1.i It’s tested and it works. Use the same colour of your page background, for the border and the background of the ad.

Adsense: blend colors with your page background

1.ii Use the same colors used in your page, for the Adsense ad title, text and url link.

Adsense: blend colors of title, text and url

1.iiia If possible use the same font in your page, as the Adsense ads. Since the ads have variable text size and font, according to dimension and type of ad, you can never do this 100% right. But every little bit helps.
Real life Adsense font size and type

768×60 Ad unit:
Title: style="line-height:12px; font-size:11px; font-family:verdana,arial,sans-serif"
Description: style="line-height:12px; font-size:10px; font-family:verdana,arial,sans-serif"
URL: style="line-height:12px; font-size:10px" face="verdana,arial,sans-serif"

Adsense font size for an 768x60 text ad unit

300×250 Ad unit:
Title: style="line-height:14px;font-size:11px" face="arial,sans-serif"
Description: style="line-height:14px;font-size:11px" face="arial,sans-serif"
URL: style="line-height:14px;font-size:10px" face="arial,sans-serif"

Adsense font size for an 300x250 text ad unit

As you can notice above, some ads have the arial font as default, some have verdana. Some have a 10px description text, some have 11px. And besides all that, each box may contain 1 up to 4 ads, and depending on that the font sizes will change. So it’s really up to you to experiment and see what works best for you, in as many cases as possible.

1.iv Try to not separate the ad from the content (like trashing the ad in some remote corner of your website. Integrate it within the content (in, within, next to, above, below etc).

Adsense: blend ads with the content Adsense: blend ads with the content Adsense: blend ads with the content
2. Placing ads high on a page is good

Position the ads with the highest CTR, as high as possible in the page, in the source’s order (in the image below, notice that the ad appears just below the body tag). The first ads that appear in the pages (in the source’s order) get the most income per click.

Adsense: position your ad as high as possible
3. Use images. Images and Adsense work together

Use images left or right of the ads. It makes them seen as part of the pages content, and your CTR increases. It doesn’t matter what images you use. Use any plain generic images. If you can, try to corelate those with the niche/domain of your website/blog. Be carefull not to write text, point arrows or similar on the images, as that might be seen as click incentives.

Adsense: blend ads with images
4. Earnings are variable, based on CTR

With the Smart pricing ideea, your income varies a lot, according to each of your channel’s CTR rate.

Now this is very important: It’s account-wide, not channel-wide. So if you have a very good CTR (5%-50%) for one website, and you include it in the same account with a 0.04# CTR website, you will loose money.

Remove all the websites (from your account) that don’t have at least a 5% CTR (or depeding on your overall CTR, remove the ones that are really lower than your average), or you’ll affect the income of all the other good converting websites.
5. Use non-standard types of ads

We all know that web-savvy (eg. webmasters or people that use the Internet for so many years, and know all the standards, convetions and so on) users are ad-blind.

Banners like 468×80 have been on the Internet since it’s creation. Even people who use the Internet vaguely or once a month, are kind of blind to these standard banners.

Instead, use vertical skyscrapers, or boxed ads. They have a much higher click rate. The Adsense team even published a list of their highest performing ad sizes:

* 336×280 large rectangle
* 300×250 inline rectangle
* 160×600 wide skyscraper

End note: I hope these advices help some people. If they did, drop me an e-mail and tell me about it.


1. Improving the Web site's traffic

By driving more visitors to your site you will probably increase the number of ad clicks, because there are more people who see the ads. In addition, if you can get more page impressions on your website you will also have more ad impressions which might result in higher PPC earnings.

Attracting more visitors can be achieved by optimizing your website for the search engines, but also by adding more high quality content and unique services to your site. Also, your site should have at least an “okay design,” because your visitors will probably not go to your site again if it looks too terrific. In case you don't know how to do search engine optimization: I will write an article on this topic as well in the future.

Better traffic stats will increase the number of ad impressions. However, this does not mean you have got a higher CTR. The CTR could still be the same or even lower than before though, so you also need to improve another of the above factors.

2. How to get a higher CTR

There are many options you can choose to get a higher click ratio.

For instance, you have the possibility to change the ads themselves.

2.1 Ad Colors

In general you have two kinds of ad colors to choose from:

  • ads that stand out, and
  • ads that blend in.

Both may have their positives and negatives, but all in all you need to experiment with those types of color palettes to see which works best with your site. In my personal experience - and what I have been told from most webmasters I have talked to - colors that blend in perform better. Others have experienced better click ratios from outstanding ad colors though, so this is something you really should try out yourself. Whatever option you choose, you should at least try your ads to fit to the website's design and color scheme though.

My personal tip is: Match the ad's text color with the color of your Web site's content's text color and match the link color of the ad with your site's link color.

2.2 Ad Placement

Another factor incfluencing the CTR is the placement of your ad. AdSense ads should not be hidden from your visitors, but they should be visible at first sight. Again, there are still several places you can choose for your ads to appear.

Text ads seem to attract most clicks at the top or in the center of a website's content area - especially on websites with much text content.

Do you already know the so-called “heat map” by Google? It illustrates profitable ad placements on an example site layout. The fields which are colored dark orange experience the best performance while those fields with a brighter color do not perform that well.

Anyway, the heat map is only a tip for you. It's based on Google's researches from many different websites with AdSense ads, but the heat map possibly does not show the perfect ad placement area for your own site. So - again - it's up to you to try where on your website ads work best.

Editor note:
To view Google's heat map, see Where should I place Google ads on my pages?
See also's Web Resources Internet Marketing, Online Marketing Google AdSense.

To give you a direction: On sites with an article, ads which are placed directly below the article seem to do quite well. In addition, you should also place an ad above the article, so people can click on it at the top and at the bottom of the page.

Important is that ads are placed where the user's eyes are likely to focus on them. You should also try to place the ads throughout your whole site, because this adds variety across your site and users have more selection. Also, more ads mean more revenue, in my experience.

In case you're running a forum please pay attention to the “AdSense on Forums” section below. There I will discuss the specific placement criteria for forums.

2.3 Ad Format

The third way to improve ad performance is to choose another ad format. AdSense provides you with many different ad formats.

In general, wide formats seem to perform better than narrow formats. This is because people can read more words at a time without having to skip a line. I've experienced that the 336x280 large rectangle, the 250x250 square and the 160x600 wide skyscraper have done best on my sites. These are quite big ad formats, of course, so they need lots of space, but if they're placed well they usually generate more income than the smaller and narrow ad formats.

Another good format is the wide 728x90 leaderboard, which does best under the editorial content of a web page or directly under the page header, in my experience. The 468x60 banner format does not convert that well, but it can still be placed in areas where there isn't much space available, i.e. directly in the page header (next to the logo) or within articles.

3. Targeting

The targeting of PPC ads is very important, because targeted ads perform much better than untargeted banners. Therefore you should make sure all ads on your website show targeted ads which fit to your site's content. This will increase the CTR of the ads and also result in a better branding of your site, because people only find content and links that fit to your site's topic.

Many webmaster have problems with ads that don't show proper text links. Anyway, it's quite easy to target PPC ads.

The first you should do is to control whether the site has enough content. The more text content there is the faster and more accurate your ads will be targeted by Google's bots. So you should add additional content to your site to get better ads.

If you still don't get advertising links that fit to your site's content and thus to your visitors' interests, you should implement section targeting.

Section targeting is a very useful tool to help Google find the best ads for your site. It allows you to suggest sections of your text content that you'd like Google to emphasize when matching ads to your site's content.

You can implement section targeting by adding special HTML comments to your site's HTML code.

The HTML tags to emphasize a page section take the following format:

If you want Google to ignore specific sections of your site when targeting ads you need to use the following comment tag:

Here's an example of how your site's code should look like after implementing section targeting:

< html >Your Site's Title

This is text content of your Web page.

This is the text which you want Google to emphasize when targeting ads.

Here might also be some content.

Please keep in mind a significant amount of content should be placed within the section targeting tags, because insufficient content might result in less relevant ads to appear on your site. Also, it is against Google's TOS to use ad targeting to display ads which don't fit to your site's content, so you only may use section targeting to emphasize content sections of your site which include proper content.

Another way to improve ad targeting for your site is to emphasize specific terms by making them bold ( or ) or making them a heading (


). Google will pay special attention to emphasized terms and phrases within your Web page.

4. CPC

The fourth way to improve your total advertising income is to get a higher cost per click on ads displayed on your site. But how to increase the CPC?

First of all, you should do some research on different keywords which fit to your site's topic. Go to Google and perform searches for these keywords. The more AdWords ads appear in the right bar of Google's search results the likelier it is that ads for the regarding keyword have got a higher CPC. In addition, you can take advantage of Overture's Bidtool to determine which keywords pay well in terms of PPC advertising. Although the Overture tool is a direct indicator for the YPN, you can still use it to get a good idea of the keywords' click prices.

Now that you know which keywords AdSense should display ads for on your site the only thing you need to do is to target ads for the keyword(s) you have chosen. You can do this by adding additional and targeted content and by emphasizing words or complete sections of your web page, as explained above.

5. Google Search Box

AdSense also offers the possibility to implement Google Search into your website. Google Search is a useful service for your users, it can search either your site or the whole Internet. The search results pages can be customized to fit with your site's theme, and you'll be paid for every valid click on the ads that appear. The search box is also great to earn money from visitors who did not find what they were looking for on your site, because the search box allows them to search exactly for what they have been looking for and it will display ads that are targeted based on the keyword(s) they search for.

So the Google Search Box can earn you some extra money. You should not expect too much from the search box though. I have only been able to increase income by 1 to 3 per cent through Google Search.

6. Optimization Tips for Forums

While I have already written much about placing ads on “usual” websites here are some tips on how to make more money from PPC ads displayed within forums:

Ad Format & Placement

160x600 Skyscraper ads placed above the fold on the left side of your forum seem to perform very well. However, you should also place a 728x90 leaderboard ad below the forum's header. The combination of these two ad formats works well and results in a high CTR, in my experience.

This can also be seen in Google's Heat Map and I can only confirm the ad placements suggested by the heat map.

In addition, you should also place an ad between the first and the second post of the threads in the forum. There already exists a script for vBulletin which automatically displays PPC ads in this place. You should integrate this script to your forum to improve PPC income.

Above I have written that a leaderboard ad directly below the editorial content would work fine. This suggestion also works with forums. Therefore it is a good idea to place a leaderboard ad directly below the last post of the thread, because user's who read the whole thread might be looking for the next link to click on - and what's a better link than a targeted PPC link?

Anyway, this would require you to remove the leaderboard ad below the forum's header, because you may only display 3 AdSense ads per page. I would recommend to do so, because the leaderboard ad at the bottom of the page seems to perform better than the ad below the header, in my experience (and against Google's heat map). Instead, I would place one of Google's horizontal link units below the header (a link unit may be placed as an additional ad, so you can display more than 3 ads per page).

Over all you should try to use ads that blend in, because people spend lots of time in forums and the forum design should not be disrupted by outstanding ad colors.

Google's Search Box can also be implemented into your forum. I'd suggest to place it directly in the forum's search tool. For instance, offers its members to use both the forum's and Google's site search.


Google Adsense Tips, Tricks, and Secrets

I’ve been reading a few forums and blogs about Google Adsense tips lately, and thought it would be helpful to consolidate as many as possible in one place without the comments. I’ve also thrown in a few tips of my own. We start out with some of the basic general stuff and move to the more specific topics later on.

Build an Empire?

When you’re deciding to become a website publisher you will fall into one of two broad categories:

  • Publish 100 websites that each earn $1 a day profit
  • Publish 1 website that earns $100 a day profit

The reality of it is, most people end up somewhere in between. Having 100 websites leaves you with maintenance, management and content issues. Having one website leaves you open to all sort of fluctuations (search engines algorithm’s, market trends, etc). You can adapt your plan on the way, but you’ll have an easier time if you start out going in the direction of where you want to end up.

General or Niche

You can build your website around general topics or niche ones. Generally speaking niche websites work better with adsense. First off the ad targeting is much better. Secondly as you have a narrow focus your writing naturally becomes more expert in nature. Hopefully this makes you more authority in your field.

If this is your first try at building an adsense website, make it about something you enjoy. It will make the process much easier and less painful to accomplish. You should however make sure that your topic has enough of an ad inventory and the payout is at a level you are comfortable with. You may love medieval folk dancing, but the pool of advertisers for that subject is very small (in fact it’s currently zero).

Once you’ve gotten the hang of how Adsense works on a website, you are going to want to dabble in some high paying keywords, you may even be tempted to buy a high paying keyword list. This does come with some dangers. First off the level of fraud is much higher on the big money terms. Secondly there is a distortion of the supply and demand relationship for these terms. Everyone wants ads on their website that make $35 or more a click, however the number of advertisers who are willing to pay that much is pretty limited. Additionally the competition for that traffic is going to be stiff. So, don’t try to run with the big dogs if you can’t keep up. If you have to ask if you’re a big dog, then chances are, you’re not. I have used a high dollar keywords report from and was pleased with my results (see cash keywords free offer recap).

New Sites, Files and Maintenance

When you’re building a new site don’t put adsense on it until it’s finished. In fact I’d go even farther and say don’t put adsense on it until you have built inbound links and started getting traffic. If you put up a website with “lorem ipsum” dummy or placeholder text, your adsense ads will almost certainly be off topic. This is often true for new files on existing websites, especially if the topic is new or different. It may take days or weeks for google’s media bot to come back to your page and get the ads properly targeted. TIP: If you start getting lots of traffic from a variety of IP’s you will speed this process up dramatically.

I like to build my sites using include files. I put the header, footer and navigation in common files. It makes it much easier to maintain and manage. I also like to put my adsense code in include files. If I want/need to change my adsense code, it’s only one file I have to work with. TIP: I also use programming to turn the adsense on or off. I can change one global variable to true or false and my adsense ads will appear or disappear.

Managing URL’s and channels

Adsense channels is one area where it’s really easy to go overboard with stats. You can set up URL channels to compare how one website is doing to another. You can also set up sub channels for each URL. If you wanted to you do something channels like this:

  • - 728 banner
  • - 336 block
  • - text link
  • - 728 banner
  • - image banner
  • - 336 block
  • - 300 block

While this is great for testing and knowing who clicks where and why, it makes your reporting a little wonky. Your total number will always be correct but when you look at your reports with a channel break down things will get displayed multiple times and not add up to correct total. Makes things pretty confusing, so decide if you really need/want that level of reporting detail. TIP: At the very least you want to know what URL is generating the income so be sure to enter distinct URL channels.

Once you know you are going to put adsense on your website you’re going to have to consider where to put it. If this is new site it’s easier, if it’s an existing site it’s more difficult. While there are some people who will be able to do it, in most cases I’d say if you just slap the adsense code in, you’ll end up with a frankensite monster (props to Tedster of WMW for the buzzword). While every website is different, Google has published some heat maps showing the optimal locations. No surprise that the best spots are middle of the page and left hand side. Now I’ve done really well by placing it on the right, but you should know why you’re doing it that way before hand, and be prepared to change it if it doesn’t work out.

Google has also has published a list of the highest performing ad sizes:

  • 336×280 large rectangle
  • 300×250 inline rectangle
  • 160×600 wide skyscraper

From the sites that I run, I do really well with the 336 rectangle and 160 skyscraper. My next best performing ad size is the 728 leaderboard, I don’t really use the 300 inline rectangle too often. So really it depends on how well you integrate these into your site. Placement can have a dramatic effect on performance. TIP: When working on a new site or new layout you may want to give each location it’s own channel for a little while until you understand the users behavior.

Another ‘trick’ that can increase your CTR is by blending your adsense into your body copy. For example if your body copy is black, remove the adsense border and make the title, text, and URL black.TIP: Try changing all of your page hyperlinks to a high contrast color (like dark red or a bold blue) then change the adsense title to the same color.

The one area where I’ve found blended ads don’t perform as well is forums, especially ones with a high volume of repeat members. Regular visitors develop banner blindness pretty quickly. One ‘trick’ to keep the ads from being ignored is to randomize the color and even the placement. As with any of the decisions about location, placement and color it’s a trade off. How much do you emphasize the ads without annoying your visitors. Remember it’s better to have a 1% CTR with 500 regular visitors as opposed to a 5% CTR with 50 visitors. TIP: For forums try placing the adsense ads directly above or below the the first forum thread.

Using Images

One of the latest ’secrets’ to make the rounds is using images placed directly above or below an adsense leaderboard. This has been used for a while but came out in a digital point forum thread where a member talked about quadrupling their CTR. Basically you set up the adsense code in a table with four images that line up directly with the ads. Whether or not this is deceptive is fuzzy and very subjective. Obviously four blinking arrows would be ‘enticing people to click’ and be against the adsense TOS. However placing pictures of 4 laptops over laptops ads isn’t, so use your best judgment here and look at it from the advertiser or Google’s perspective. If you have a question as to your implementation being ‘over the line’ write to adsense and ask them to take a look.

As far as using the images, I’ve done it and can tell you it definitely works. You get the best results when the images ‘complete the story the ads are telling’. For example if you have ads about apple pies, use pictures of freshly baked apple pies, instead of granny smith, Macintosh, pink lady, and braeburn apples. TIP: Don’t limit yourself to using images only on that size ad unit, it works just as well with the other sizes, like the 336 rectangle.

I got a little criticizm for this and rightly so, as I wasn’t specific as I could have been. Do not use very identifiable brand name or products for your images. Use generic non-specific stock images whenever possible and appropriate.

Multiple Ad Units

Another way to increase ad revenue is to use multiple ad units. According to Google’s TOS you are allowed to post up to three ad units per page. Similar to standard search results the highest paying ad units will be served first and the lowest being served last. If there is enough of an ad inventory, place all three ad units. However you should pay attention to the payouts. Current assumption is you get 60% of the revenue (on a $0.05 click you get $0.03). So if a click from the third ad unit is only paying between 3 to 5 cents you may want to omit it from your page. This is one are where giving your ad units channels does have value. If one ad unit is getting a higher percentage of click throughs you’ll want to make sure the highest paying ads are being served there. TIP:Use CSS positioning to get your highest paying ads serving in the location with the highest CTR.

Adsense in RSS

With the growth of blogs and RSS feeds you’re starting to see adsense included in the feeds now. IMHO this doesn’t work, and here’s why:

  • You only get to place one ad unit.
  • You have no control over finding the ’sweet spot’ for the ad unit.
  • The ads are usually poorly targeted (this is getting better).
  • People develop ‘banner blindness’.

I know people like being able to read full postings in their feed reader, and there are at least a dozen other reasons for full posts from pleasing your users to mobile offline computing, all of which are completely valid. However if your website depends on generating adsense revenue to survive, then bring them to the site and show them the ads there.

Affiliate Sites

Placing Adsense on affiliate sites is tricky. Are you giving up a $10, $20, or $30 sale for a $1 click? This is something you have to test on your own to figure out. If you aren’t converting now it’s definitely worth a try. I like to use adsense on my article pages. For example let’s say you had an affiliate website where you sold shoes. You’re going to need some related articles to ‘flesh out’ the site. Things like ‘getting a shoe shine’ or ‘finding a shoe repair shop’ these are excellent spots for adsense. While you won’t get rich, they will usually provide a small steady income and cover things like hosting costs.TIP: If you find you have pages getting more than 50 clicks per month add more pages about this topic, and link the pages together. Mine you logs for the search terms used.

PPC Arbitrage

This is a dicey subject so I’m going to steer clear of precise examples. Basically you bid on low volume uber niche terms at a very low cost. You set up landing page that contains high payout ads for the related general topic. You are looking for terms with a large gap between the price you are bidding on adwords and the price you are getting on Adsense. If you pay $0.10 a click and get $1.00 a click you make $0.90 each click. To get your adsense ad approved you will need to ‘add some value’ along the way. You can make a killing or get taken to the cleaners with this one, so make sure you know what you are doing before you try it.


1. Buat yg belum apply Google Adsense (GA) atau sering ditolak apply di adsense, mungkin bisa memulai dengan membuat Blog berbahasa Inggris di - Update setidaknya 1 - 2 Minggu kalau dah OK baru apply GA. Langkah ini kemungkinan berhasil 90% dengan catatan situs anda bukan situs illegal (hacker, porno, download crack) dan sejenisnya serta situs juga harus sering di-update

2. Sebaiknya situs anda ber-bahasa Inggris kalau Indonesia atau campuran biasanya akan jarang keluar text-ads-nya Google, yg keluar 99% iklan layanan (bisa diakalin tapi melanggar TOS - Terms of servises) kecuali situs anda sudah tahunan (lebih dari 1 - 2 tahun) baru keluar iklan bahasa Indo kalau yg campuran kadang-kadang bisa Indo dan juga bisa Inggris dan kadang-kadang bisa keluar “iklan layanan”

3. Jgn sekali-kali anda mencurangin Google karena cepat atau lambat anda pasti ketahuan, baca TOS dahulu karena tiap 3 - 6 bulan sekali pasti ada ketentuan baru yg makin hari saya lihat makin rumit… 90% yg punya GA pasti pernah melakukan kecurangan baik di sengaja ataupun tdk, yg paling sering curang pasti akan di ban, kl yang jarang paling diperingatin terlebih dahulu

4. Bagi yg ingin meningkatkan traffic situsnya secara gratis bisa memakai cara:

- Daftar di semua situs search engine terutama Google, Yahoo dan MSN (lakukan tiap 2 Minggu)
- Tukeran link / banner dgn sesama situs
- Kirim e-mail ke yg kenal-kenal saja (jangan spam) atau cantumkan signature di e-mail anda
- Pakai signature situs anda ketika posting di forum
- Mailing list kadang-kadang bisa membantu (jangan spam juga)
- Update situs dan buat semenarik dan se-informatif mungkin sehingga menarik minat utk yg masuk
- Lakukan cara apapun asal jangan SPAM & tdk melanggar TOS GA

5. Cara lainnya anda mesti bayar dgn memasang banner di situs lain, yang anda rasa sesuai dengan apa yang anda promosikan atau pasang adword dgn Google. Jangan sekali-kali bayar situs yg menjanjikan trafik ribuan pengunjung karena sifatnya hanya sementara dan dilarang oleh GA

6. Jangan anda melakukan spam di manapun utk promosi situs karena saya sendiri jg benci spam dan yg spam biasanya reputasi situsnya akan jelek walau trafik meningkat sebentar tp utk jangka panjang akan berefek tidak baik dan situs anda akan di “blacklist”. Jangan jadi orang yang menyebalkan karena netter Indo sudah banyak di cap dgn reputasi buruk di internet sebagai netter yg suka hacker, bajak hak cipta, nipu bangsa sendiri dan yg terakhir mulai suka SPAM

7. Anda bisa affiliate dgn clickbank, amazon atau yg lainnya utk nambah penghasilan situs anda. Posisi penempatan iklan yang tepat, tampilan situs dan berita yang sering di-update juga bisa menjadikan keuntungan tersendiri buat anda

8. Sebaiknya situs anda mempunyai akhiran .com .net karena kalau cuma blogspot dari Google akan sangat banyak saingan utk saat ini dan jarang masuk ranking top ten kecuali anda menemukan kata-kata yg unik untuk itu atau situs anda sangat informatif dan berita yg diberikan situs anda bermanfaat bagi banyak orang. Kalaupun demikian butuh waktu lama utk bisa di posisi atas kecuali anda iklankan situs anda

9. Anda sebaiknya harus punya hobi menulis artikel karena kalau tidak situs anda hanya berisi informasi yg diambil dari situs orang lain dan rating anda akan lamban naiknya kalaupun anda ambil dari situs org lain dan terus anda edit dan perbagus, harap cantumin sumber dari berita anda karena ini adalah kode etik jurnalis. Artikel saya saja di internet juga sering dibajak orang tanpa mencamtumkan sumbernya dr mana. Belajarlah berbagi dan saling menghargai sesama netter, kalau anda termasuk orang yang suka membajak, yah mohon dikurangi dan lama-lama dihilangkan…

10. Hal terakhir yg paling penting adalah “jangan pernah menyerah” karena semua orang dan saya juga memulai dari nol. Segala sesuatu selalu ada permulaannya. Belajar, belajar dan belajar adalah kunci utama kalau mau sukses di bidang ini dan saya juga masih melakukannya hingga hari ini


Google Adsense, program affiliasi untuk bisnis internet yang sangat popular di dunia online saat ini. Semua orang bisa berpartisipasi menjadi pengiklan bagi google dengan syarat mudah dan cepat, cukup dengan menempatkan iklan-iklan google di situs mereka. Dengan metode komisi pay per click (PPC), menghasilkan uang dari google metodenya jauh lebih sederhana dan sangat liquid, beda dengan affiilasi lainnya, yang mengharuskan kita menjual sesuatu baru mendapatkan komisi. Google Adsense telah membawa revolusi baru dalam bisnis internet, pogram ini telah menghasilkan jutawan online tanpa harus mencari investor-investor besar seperti yang biasa dilakukan perusahaan-perusahaan dot com dari Silicon valley.

Apa itu Google Adwords dan Google Adsense,

Sebelum mengenal lebih juga tentang Google Adsense, sedikit terlebih dahulu akan diulas Google Adwords yang merupakan cikal bakal kelahiran Google Adsense. Google Adwords adalah program periklanan yang ditawarkan google kepada para pemilik situs yang ingin mempromosikan situsnya, dengan cara menampilkan link situs pengiklan di hasil pencarian untuk kata kunci (keyword) tertentu.

Contoh : jika kita melakukan pencarian di google dengan kata kunci welding misalnya, maka selain hasil pencarian, di bagian seperempat di sebelah kanan akan muncul Sponsored Link / Pesan Sponsor.

Tentu saja, para pemasang iklan akan dikenakan sejumlah biaya tergantung dari kepopuleran kata kunci yang dipilihnya.

Namun Google menyadari, meskipun dia sekarang ini menjadi search engine nomor satu di dunia, tidak semua pengguna internet di dunia yang memakai google sebagai mesin pencari, sehingga iklan di google adwords, belum mampu menjangkau seluruh pengguna internet, oleh karena itu mereka menawarkan kepada pemilik situs untuk memasang iklan google adwords di situs mereka dengan pola bagi hasil yang disebut Google Adsense . Jika ada seseorang yang mengunjung situs peserta adsense dan mengklik iklan yang ada di situs tersebut, maka pemilik situs akan mendapat komisi dari google, metode pembayaran komisi seperti ini biasa disebut dengan nama pay per click (PPC).

Berapa banyak komisi yang Diterima?

Komisi yang didapatkan tergantung iklan yang ditempatkan di situs kita. Google sendiri akan menempatkan iklan sesuai dengan isi/content situs . Harga Pay per click sendiri ditentukan oleh seberapa mahal kata kunci tersebut dihargai oleh pemasang iklan Adwords, misalnya kata kunci welding mungkin cuma dihargai 0.5 dolar per klik, tetapi kata kunci insurance misalnya bisa dihargai hingga 30 dolar per klik. Kata-kata kunci yang bernilai tinggi inilah yang disebut dengan High Paying Keyword (HPK). Situs-situs dengan topik spesifik untuk kata kunci (keyword) tertentu disebut situs niche. (contoh situs niche dengan topic welding).

Bayangkan jika kita bisa membuat situs yang dikunjungi 1000 orang per hari , dan asumsikan ada 10% yang mengklik iklan dengan komisi 1 dolar per klik, maka dalam sehari situs itu sudah menghasilkan 100 dolar/hari atau 3000 dolar per bulan. Lumayan kan, jauh lebih tinggi dari gaji fresh graduate. Seandainya punya 10 situs serupa, hitung aja sendiri penghasilannya. Di Indonesia sendiri, sudah ada beberapa orang yang meraih komisi diatas 10.000 dolar per bulan, yang dapat ribuan dolar sudah banyak, apalagi yang cuma ratusan.

Di Amerika sendiri, banyak yang sudah mendapat ratusan ribu bahkan jutaan dolar, seperti situs plentyoffish. com ( perjodohan) atau ( berita) atau ezinearticles. com, hebatnya rata-rata situs mereka bukan lahir dari perusahaan-perusahaan besar silicon valley ( seperti yahoo, google, etc), tapi dari rumahan, ya dari rumah dengan modal PC yang terkoneksi ke internet.

Bagaimana cara ikutan Program Google Adsense?

Dari keterangan yang saya sebutkan di atas, tentu saja untuk ikut program ini, yang harus kita punya adalah situs untuk meletakkan iklan, kalau berdagang, situs ibarat toko, dan iklan adalah barang dagangannya. Setelah punya situs dengan topik/niche tertentu (e.g. education, consultant, farm, etc), kita bisa apply di , lakukan registrasi, kemudian google akan mereview situs kita, jika memenuhi syarat dan diterima, google akan memberikan kode-kode html yang bisa kita masukkan di situs kita. Jadi deh… simple kan…?

Eiits… tunggu dulu, bagaimana kalau yang gak ngerti bikin situs… ? .. jangan khawatir, untuk pemula buat aja blog (kalau ini pasti sudah banyak yang ngerti), blog juga bisa dipasangi adsense. Bagi pemula berikut langkah-langkah membuat blog adsense (prosesnya gak lebih dari sejam):

  1. Tentukan topik blog yang akan dibuat ( misal. self development. music, education. etc).
  2. Buat blog di, kenapa harus blogger, karena blogger masih punya google, jadi lebih gampang untuk di approve, jka sudah expert bisa pakai yang lain.
  3. Cari artikel tentang topik yang sudah dipilih, ( cari aja google, banyak, bisa diedit, atau langsung copy paste tapi tentu dengan mencantumkan sumbernya), posting artikel di blog 10-15 posting, kemudian baru melamar untuk ikutan program adsense via situs
  4. Setelah lamaran diterima, kita dikasih account yang isinya macam2, diantaranya report jumlah klik dan komisi yang kita peroleh, disitu juga kode2 html yang tinggal yang tinggal di copy paste ke situs kita. Untuk di blogger caranya gampang banget, tinggal tambahin page element, kemudian klik add html/javascript, copy-kan adsense kode disitu. Jadi deh.

Remark: untuk waktu approval dari google, tergantung situs, bisa langsung approve, atau sehari malah kadang lebih.

Ada beberapa macam type iklan di google, namun yang umum dipakai adalah adsense for content dan adsense for search .

Ibarat jualan, toko sudah jadi, isi toko sudah ada, sekarang apa?… yah tinggal cari pembeli, ini tahap yang agak berat dan butuh waktu. Percuma kita punya toko tanpa ada yang beli. Yang disebut pembeli yaitu pengunjung situs kita, atau di dunia online umum disebut sebagai traffic. Semakin banyak traffic situs kita, berarti semakin tinggi kemungkinan iklan di klik dan semakin banyak komisi yang kita terima.


Salah satu pertanyaan yg acap diajukan oleh rekan2 publisher dan seringkali membuat saya bingung adalah mengenai trik2 rahasia di AdSense. Bukannya ragu untuk mempublikasikan rahasia, tapi karena bagi saya tidak ada rahasia satu pun di dalam ber-AdSense. Itu sebabnya saya juga tidak percaya dengan berbagai macam tawaran trik rahasia AdSense yg tersebar di internet, termasuk yg dijual oleh beberapa orang “publisher” Indonesia.

Hampir semua tehnik yg saya implementasikan dalam ber-AdSense-ria berasal atau dikembangkan dari tehnik2 dasar AdSense yg saya yakin sudah menjadi rahasia umum. Selain sering dibahas di forum2, tehnik2 dasar tersebut juga dijabarkan sendiri oleh Google pada Optimations Tips mereka.

Format Ad Units

Secara umum, ad units yg paling menguntungkan adalah yg berbentuk kotak (rectangle), yaitu yg berformat 336×280, 300×250, dan 250×250. Hindari menggunakan format 468×60 karena hampir semua pengguna internet sudah aware bahwa itu adalah iklan.

Jika ingin memasang iklan vertikal, sebaiknya gunakan format 160×600. Yg perlu diingat, hindari memasang iklan vertikal pada situs dengan struktur layout 2 kolom. Sedang untuk layout 3 kolom, letakkan iklan tersebut pada kolom tengah, di antara content utama dengan sidebar yg berisi navigasi situs.

Penempatan Iklan

  1. Pastikan ada setidaknya satu ad units yg terpasang di bagian atas situs atau istilahnya “above the fold“. Dengan kata lain, letakkan iklan di posisi dimana pengunjung tidak perlu menggulung layar untuk melihatnya.
  2. Distribusikan ad units agar tersebar di berbagai lokasi, jangan mengumpulkannya di satu titik saja. Gunanya adalah untuk menghindari kejenuhan pengunjung dan anggapan bahwa situs kita adalah MFA.
  3. Jika content utama situs Anda sedikit (sekitar 3 paragraf atau kurang), cukup letakkan satu ad units saja di antara judul artikel dan isi artikel; atau setelah artikel. Jika content utama cukup banyak, pasang dua buah ad units dan letakkan pada 2 posisi yg disebutkan sebelumnya. Jika artikel benar2 panjang, Anda bisa menambahkan satu buah ad unit lagi di tengah2 artikel. Jika menggunakan platform Wordpress, Anda bisa memanfaatkan trik yg saya berikan beberapa waktu lalu.
  4. Anda juga bisa memasang dua buah ad units meskipun content utama hanya sedikit. Tapi pastikan bahwa posisinya tidak terlalu berdekatan. Salah satu triknya, Anda bisa meletakkan content2 lain setelah artikel utama sebelum memasang ad unit di bawahnya.

Link Units

Banyak publisher yg melupakan keberadaan link units karena dianggap tidak menarik. Padahal dari pengalaman hampir setiap publisher yg menggunakannya, link units terbukti memberikan kontribusi pendapatan yg tidak sedikit, bahkan seringkali lebih besar dibandingkan yg dihasilkan oleh ad units.

Hampir sama dengan ad units, hindari link units berukuran 468×15. Sebisa mungkin pasang link units berformat 768×15 (5 units) dan letakkan di bagian header situs Anda. Ini akan memberi kesan bahwa units tersebut adalah menu navigasi situs, bukan iklan.

AdSense For Search

Dari kebiasaan berinternet, pengunjung akan selalu mencari kotak search di pojok kanan atas situs Anda terlebih dahulu sebelum mencari di tempat lain. Jadi tanpa basa-basi, sebisa mungkin letakkan search box Anda di posisi tersebut. Setidaknya di posisi teratas pada sidebar Anda.

Blended atau Stand-Out

Blended berarti kombinasi warna yg Anda gunakan pada ad units atau link units sesuai dan menyatu dengan layout situs Anda secara keseluruhan. Sebaliknya, Stand-Out berarti penggunaan warna2 yg sengaja berkesan menyolok (atau mencolok yah) sehingga lebih menarik perhatian pengunjung.

Meskipun banyak orang menyarankan untuk menggunakan model blended, tapi dari pengalaman saya pribadi, model stand-out performanya tidak kalah dibandingkan model blended. Jadi untuk hal ini, saya serahkan kepada masing2 publisher untuk memilih mana yg paling baik.

Yg jangan sampai lupa, jika ingin menggunakan model blended, pastikan warna background dan warna border ad units yg dipilih sama dengan warna background situs Anda, sehingga terkesan benar2 menjadi bagian dari content.

Satu tips lagi, link berwarna biru relatif lebih banyak di-klik dibanding warna2 lain. Ini terkait dengan mindset pengunjung internet yg sudah terbentuk sejak dahulu bahwa biru adalah link ke situs lain di internet.



Google Adsense sebuah fenomena — kalau bisa dibilang begitu — yang membuat mimpi orang melambung. Punya mobil mewah, rumah, atau setidaknya punya uang dengan cara gampang. Lalu bagaimana mendatangkan uang instan dengan Google Adsense?

Kalau Anda orang yang berpikiran instan, sebaiknya tinggalkan halaman ini. Tidak usah melanjutkan membaca artikel ini. Lo kok? Ya, tidak ada cara instan di dunia ini. Kalaupun (mungkin) ada, semua itu sifatnya sementara.

Ok, bagi yang ingin melanjutkan, kaya atau setidaknya mendapat penghasilan dari internet atau yang paling terkenal sekarang adalah Google Adsense (GA) adalah sangat mungkin. Namun, tak ada cara instan untuk itu. Indonesia sendiri memiliki banyak publisher Adsense yang sukses. Contohnya Cosa Aranda, si masterpiece yang bergabung dalam , sebuah forum bagi adsenser Indonesia.

Ketika akan menulis postingan ini saya mencoba mencari di Google dengan kata kunci Mendatangkan Uang dari Google Adsense , yang muncul di halaman pertama kebanyakan menulis soal Rahasia dan cara instan untuk mendatangkan uang dari GA. Saya rasa, tidak pernah ada rahasia soal itu. Kalaupun ada, mungkinkah itu cara-cara curang, yang kalau ketahuan oleh Google akan menyebabkan account di disable. Saya sangat setuju dengan pernyataan Cosa

“Salah satu pertanyaan yg acap diajukan oleh rekan2 publisher dan seringkali membuat saya bingung adalah mengenai trik2 rahasia di AdSense. Bukannya ragu untuk mempublikasikan rahasia, tapi karena bagi saya tidak ada rahasia satu pun di dalam ber-AdSense.”

Dan untuk mengetahui tekhnik-tekhnik dasar untuk mendapat uang dari GA, silahkan baca halaman yang berisi pernyataan tersebut, disini.

Ada satu cara yang mungkin saya harus garis bawahi dari tekhnik standar tersebut yakni membuat tampilan iklan Adsense Anda menyatu dengan konten web atau Blog Anda — istilahnya — Blended –. Bagi pemilik web yang trafik webnya kecil sebaiknya menghindari menggunakan tehknik ini. Alasannya; Google memiliki perhitungan tersendiri yang akan membandingkan jumlah pengunjung dengan jumlah klik iklan. Jika dianggap mencurigakan atau tidak cocok kemungkinan account di blok (IMO). Jadi sebaiknya hindari penggunaan tekhnik ini sebab bisa meningkatkan peluang account di disable, karena pengunjung web atau blog Anda mengira itu link dari web Anda.

Selain tekhnik yang dijelaskan di blognya Cosa, mungkin ada baiknya Anda berusaha untuk meningkatkan trafik ke situs Anda.

Dengan asumsi Anda belum memiliki blog atau web, berikut triknya :

  1. Sabar (it’s a must, sebuah keharusan)
  2. Memiliki waktu dan biaya cukup untuk akses internet
  3. Buatlah account di atau beli domain untuk membuat blog atau web
  4. Sebelum membuat blog atau web (sebaiknya blog karena lebih SEF), tentukan terlebih dahulu kata kunci yang Anda ingin sasar. Gunakan bantuan dari inventory untuk menemukan kata kunci yang terkait dengan target Anda.
  5. Sebaiknya situs itu memiliki target pasar yang spesifik– Niche Market–. Contoh ; Bicara soal gadget, didalamnya ada Handphone, Komputer, dan lain-lain. Pilih satu dari sekian jenis itu. (itu untuk tahap pertama). Yang bisa dilanjutkan dengan membuat blog dengan niche market berbeda, jika situs pertama telah sukses.
  6. Pilih nama domain yang sesuai dengan kata kunci target, panduannya disini
  7. Design Web-nya dengan simpel, tak perlu menerapkan banyak animasi, bila perlu jangan.
  8. Perhatikan penggunaan tag H1, H2, H3, dstnya
  9. Perhatikan juga penggunaan meta tag, meski google tak memperhatikan ini, tapi search engine kecil masih memerlukannya.
  10. Perhatikan juga penggunaan keyword dalam sebuah artikel agar tak terlalu berlebihan.
  11. Manfaatkan cetak tebal, miring, garis bawah dan sebagainya untuk kata kunci pada artikel yang Anda tulis di situs.
  12. Usahakan konten situs Anda unik (tidak asal kopi paste). Meskipun sebenarnya banyak publisher Adsense yang menerapkan kopi paste, tapi kebanyakan dari mereka merangkai kembali kalimat didalamnya. Upayakan untuk menggabungkan konten hasil kopi paste itu dengan konten dari sumber lain.
  13. Update situs secara rutin.
  14. Submit sitemap situs Anda ke google dan ke Yahoo.
  15. Manfaatkan layanan social bookmark (digg, furl, spurl, lookmark, etc)
  16. Tag konten situs Anda ke engine submission (pingoat, pingomatic, etc)
  17. Rajin- rajin tukar link dengan situs sejenis.

Ketujuh belas hal simpel itu setidaknya telah mampu meningkatkan kunjungan ke situs Anda. Dan saya rasa, cara itu tak hanya untuk mendapatkan uang dari GA. Tapi juga cukup efektif untuk meningkatkan fungsi web komersil Anda. Dan hal inipun secara tidak langsung telah menjawab bahwa mitos memiliki website, berarti usaha kita akan dikenal dan langsung bisa menjual produk secara online.
Jadi kesimpulannya, tidak pernah ada cara gampang untuk dapat uang. Semua perlu usaha dan waktu. Jikapun ada yang bilang bisa dengan cepat, jangan langsung menutup diri, coba telusuri cara-cara mereka. Apakah dilakukan dengan jujur atau cara curang.